TikTok is introducing a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This shift coincides with a rise in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A large amount of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we intend to offer the community the option to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are now 1.3bn videos on its network labeled as AI-generated. Overall, over 100 m videos are added to the app every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the level of AI-generated videos they watch by accessing the content preference feature in the app and selecting AI-made media. Other topics that can already be controlled under the setting encompass politics, style, aesthetics, and choreography.
Platform Guidelines
Its policies oblige content makers to label lifelike artificially created content, and it prohibits harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth attach an artificially created watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This measure is designed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar educational fund for specialists and institutions to create learning resources about using AI responsibly. This project will support non-profit groups specializing in educating coding and technology.
Platform Protection
The video-sharing app has justified its content review process, during debate over intentions to make redundant hundreds of review team members in Britain. It is planning to eliminate hundreds of positions in its content moderation department in London, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
