Should A Wannabe Content Creator Friend Stop Exploiting Me for Content?

One Side: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.

I’m grateful that she has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the nuances, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes spontaneity is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in small ways. My assumption was recording a short video here or there would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to respect her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Create some real memories, where true emotions are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Gabriel Greer
Gabriel Greer

Tech entrepreneur and startup advisor with a passion for innovation and mentoring new founders.

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